Musawa Unveils Fresh Push to Turn Nigeria’s Creative Economy Into a Growth Engine

Musawa Unveils Fresh Push to Turn Nigeria’s Creative Economy Into a Growth Engine

Nigeria’s Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, says the Federal Government is working to make the creative sector a stronger part of the Nigerian economy.

The ministry, created in October 2024 through the merger of the former arts and culture ministry with the tourism ministry, covers areas including film, music, fashion, arts, culture, heritage and tourism.

Musawa said in August 2026 that Nigeria’s creative sector currently contributes about 2.3% of GDP, while the government has set a target of 2 million jobs and a major increase in economic contribution by 2030. The ministry has also established committees focused on policy, implementation, stakeholder engagement and monitoring.

The government has also introduced the Creative Economy Development Fund (CEDF) to support emerging creatives. According to the Federal Ministry of Information, ₦100 million has been secured from the French Treasury for creative infrastructure, including regional creative hubs and animation parks.

More recently, the ministry launched “Ember to Remember 2026,” a 100-day tourism season running from September to December. The programme is designed to connect tourism, entertainment, culture, hospitality, transportation and other parts of the creative economy.

Monafrika Focus

Nigeria’s creative economy covers far more than entertainment. Film, music, fashion, food, design, tourism, digital content and cultural heritage all form part of a sector that can create opportunities for young Nigerians and businesses.

The key question now is how effectively government policies, funding and infrastructure will translate into opportunities for creatives across Nigeria.

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