Businesses in Kenya are preparing for additional costs after Meta announced plans to charge companies for certain WhatsApp Business messages.
The new charges are expected to apply from October 1, with businesses paying according to messages delivered to customers.
The change will affect companies that rely heavily on WhatsApp to communicate with customers, respond to enquiries and promote their products.
Kenya is not alone in facing the new pricing structure, with businesses in several other African countries also expected to pay similar charges.
For small businesses that depend on WhatsApp as a low-cost customer service and marketing channel, the new system could increase operating expenses.
Companies are therefore expected to review their digital communication strategies before the new charges take effect.
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